Showing love to our fellow chimpanzees, spreading awareness about their captivity used for biomedical research, cosmetics, and other industrial challenges they are facing. Jane Goodall Institute demands the removal of all chimpanzees and for them to be taken to sanctuaries.

Again, making people more aware as they catch the bus that there are issues past them being late for work. Procedures that stress and harm chimpanzees is now classifying them as endangered.